Who designed the Xbox 360?

The Xbox 360 videogame and entertainment system was designed by Microsoft, in conjunction with two of the most innovative design firms in the world: San Francisco-based Astro Studios and Osaka, Japan-based Hers Experimental Design Laboratory Inc; which worked together to craft a sleek, stylish system that conveys the very essence of the Xbox 360. In addition, Microsoft chose IBM, ATI and SiS at its technology partners for the design of the Xbox 360 hardware.